Event: Dark Lord Day 2008
I am back safe and sound from another Dark Lord Day at Three Floyd's brewery. I've been looking forward to DLD pretty much since last DLD. I am a huge fan of Dark Lord Russian Imperial Stout, but I am a bigger fan of just hanging out with beer people and having a good time. I've said it before, but beer people are almost always good people.
I got there about 8:30 (and a huge THANK YOU to Mike and Gina from Hoosier Beer Geek for spotting me) and I couldn't believe a line was already forming at the door to get in. I hate to talk about the "last year" but last year there was so much more interaction between people at the tasting tables. I heard some of the conversations going on around me, and the vast majority of people were there to have a good time at a beer festival, but I also saw/heard people that didn't understand what they were getting into or just wanted to put up their bottles on Ebay. That was quite upsetting. Below is what the line looked like when I got there, and the line that stretched past the fire house.
I also met up with a Mike from STLHops who brought along some amazing homebrew and some tasty beer from O'Fallon and Schlafly. He gave me a Pappy Van Winkle from O'Fallon that is hand bottled and numbered. I can't wait to give that a whirl.
The line was out of control. I figured there would be a mad rush for the door once it opened, but it wasn't a bad as I thought. Last year there were only three people taking money rather haphazardly, but this year there was a long table with six or eight people taking cash. I bought my fill of Dark Lord and got a bottle of Hvedegoop that is a collaboration between FFF's and the guys from Mikkeller. Below is a shot of inside right near the tables for Dark Lord. To the right of the picture is where the guest breweries were, and the stage were the bands were playing.
The real fun of DLD happened after I got through the line. I met up with Mike again and hung out for a while just tasting beer and discussing all things beer. I had to leave more abruptly than I thought I would have to, but I still had a great time. They had to turn away many people on Saturday, but I think the number of people that showed up took FFF's by surprise. As you can see in the picture the line for DL stretched a good five blocks down the street. HBG's have a great map of how far the line went. I am not sure what else could have been done except for offering less DL to the masses.
FFF's are taking some heat right now at the major beer websites about how things were organized, but given the lines that I saw I don't really see what else could have been done. Even limiting people to two bottles of Dark Lord I think they would have run out. I certainly would like to see somehow though the Ebayer's get weeded out, but that is just wishful thinking. It just irks me that good beer people were turned away because of people there trying to turn a profit.
I had a great time, and I will certainly go back again next year.
Cheers!
Matt